Print Quality

Ensure Quality Printed Products

Manufacturing in the United States can be very challenging. With overseas competition, supply chain, and labor issues, manufacturing companies work hard to ensure a quality product for their loyal customers. Many manufacturers use excellent print marketing, apparel, and promotional products to grow their business.

According to LinkedIn’s 2023 B2B Marketing Benchmark, finding and acquiring new customers is the biggest marketing challenge for manufacturers in the next 1-2 years. And over 6 in 10 B2B marketing leaders say their companies have increased spending in growing brand awareness.

Print Is A Critical Part Of The Customer’s Buying Cycle

When buyers research your products, they rely on accurate product information, features, and competitive advantages. For manufacturers, brochures, catalogs, direct mail, newsletters, and magazines are fundamental products used to build awareness and effectively help customers with buying decisions.

Print is an essential part of the customer experience. One luxury custom furniture maker told us, “When I hand over our catalog to a prospective buyer, the first thing the buyer does is run her fingers across the book cover. She feels the exquisite soft touch finish and the double embossing of the cover image. This is no different than when she runs her hand over the furniture. The catalog is an extension of how people buy our furniture.”

Print Is Essential To Convey Your Product Quality And Color Fidelity

Buyers prefer to avoid surprises. Upon selecting that perfect blue-grey siding or red door shown on a product catalog, buyers trust that the product matches precisely with your manufactured goods.

Drive In-Store Sales And Promotions

Manufacturers also incentivize retailers with promotional in-store products to attract and drive sales for their products. From header cards to counter displays, floor decals, shelf talkers, table tents, and more, The Standard Group can manufacture and distribute your promotions to dealers and distributors.

Brand Awarement & Build Loyalty

An excellent way manufacturers are creating brand awareness and recognition is through the use of branded apparel and promotional products. From outfitting their sales staff with branded apparel to handing out branded gear and promotional products at customer meetings, trade shows, and events, we can be your expert guide for branded materials.

Solutions for Manufacturers

  • Brochures
  • Instruction manuals
  • Product sell sheets
  • Direct mail
  • Labels
  • Counter displays
  • Point of sales displays
  • Floor decals
  • Shelf talkers
  • Packaging
  • Table tents
  • Branded apparel
  • Branded promotional products
  • Tradeshow, meetings and events